The Hero Preservative Free is an Australian wine range made without added sulphur dioxide or preservative 220. Fresh, fruit-driven and vegan friendly, the range includes popular red and white varieties designed for easy everyday drinking. Learn more.

The Hero Preservative Free Wine – Say No to 220

The idea behind The Hero is simple: make vibrant, enjoyable Australian wine without adding sulphur dioxide as a preservative.

In conventional winemaking, sulphur dioxide is commonly added to help protect wine against oxidation and unwanted microbial activity. On Australian wine labels it may appear as preservative 220. The Hero wines are made without this added preservative, which is why the range uses the message “Say No to 220.”

The wines are made using quality Australian fruit with an emphasis on freshness, varietal character and generous flavour. The range focuses on familiar, easy-drinking varieties made without added sulphur dioxide.

What Does Preservative Free Wine Mean?

Preservative free wine – also commonly described as no added preservative wine or no added sulphur wine – is wine made without sulphur dioxide being added during the winemaking process.

This does not necessarily mean a wine contains absolutely zero sulphites. Small amounts of sulphites can occur naturally during fermentation. “Preservative free” refers to the fact that sulphur dioxide has not been added as a preservative.

You can learn more in our guide to wine preservatives and sulphites, or explore our complete collection of preservative free wines.

A Full Range of Preservative Free Wine

One of the strengths of The Hero range is the breadth of varieties available. Preservative-free wine was once limited to only a small number of styles, but The Hero offers a much wider choice.

Red wine drinkers can choose from varieties including Shiraz, Grenache, Pinot Noir and Cabernet Sauvignon, while white wine drinkers can explore Sauvignon Blanc and Pinot Grigio.

If reds are your preference, browse our wider collection of preservative free red wine.

Why We Love The Hero Preservative Free Wines

The Hero has become a favourite in our preservative-free range because the wines are affordable, fruit-driven and consistently easy to drink. The range covers a broad selection of familiar varieties, making it a practical choice for customers looking for no added preservative wine.

The Hero is also well suited to customers trying preservative-free wine for the first time. Rather than changing the varieties you already enjoy, you can choose familiar styles such as Shiraz, Grenache, Pinot Grigio or Sauvignon Blanc in a preservative-free format.

The wines are also vegan friendly, making the range suitable for customers looking for wines made without animal-derived fining agents.

For everyday drinking, The Hero also represents good value. The range gives customers the opportunity to explore different preservative-free varieties at accessible prices.

The Hero Preservative Free Wine FAQs

Is The Hero wine preservative free?

Yes. The Hero wines are made without added sulphur dioxide or preservative 220. This is why the range is described as preservative free or no added preservative wine.

Does The Hero wine contain sulphites?

The Hero does not have sulphur dioxide added as a preservative. However, small amounts of sulphites can occur naturally during alcoholic fermentation, so preservative free does not necessarily mean a wine contains absolutely zero sulphites.

What is preservative 220 in wine?

Preservative 220 is sulphur dioxide, a preservative commonly used in winemaking to protect wine from oxidation and microbial spoilage. The Hero wines are made without adding preservative 220.

Is The Hero the same as Hero of Zero?

Yes. The range was previously known as Hero of Zero and is now sold as The Hero Preservative Free. Both names refer to the preservative-free Australian wine range made without added preservative 220.

Are The Hero wines vegan?

Yes. The Hero Preservative Free range is vegan friendly, meaning animal-derived fining agents are not used in making the wines.

Where is The Hero wine made?

The Hero is an Australian wine range using fruit sourced from Australian vineyards. Current wines in the range are produced from South Australian fruit.

What varieties does The Hero Preservative Free make?

The Hero range includes a broad selection of preservative-free wines, including Shiraz, Grenache, Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc and Pinot Grigio. Availability and vintages can change from year to year.

Is preservative free wine the same as organic wine?

No. The terms describe different things. Preservative free refers to wine made without added sulphur dioxide, while organic wine relates primarily to how the grapes are grown and the standards followed in the vineyard and winery. A wine can be preservative free without being certified organic.

How should I store The Hero preservative free wine after opening?

Preservative-free wines are best enjoyed fresh after opening. Reseal the bottle and refrigerate it, including red wine, to slow oxidation. Bring red wine back towards serving temperature before your next glass.

Who will love The Hero Preservative Free wines?

The Hero is a good choice for wine drinkers looking for affordable, fruit-driven Australian wine made without added preservative 220. The broad range also makes it a useful starting point for customers wanting to explore preservative-free versions of familiar grape varieties.